Feb 20, 2020
This time around, we catch up
with H. Joseph Ehrmann, proprietor of the legendary San Francisco
bar, Elixir, and one of the driving forces behind Fresh Victor, an
awesome, fresh-juice-based cocktail mixer line that’s been making
waves in the beverage community.
Some of the topics we discuss
he combined his culinary art, general contracting, and business
administration, and PR skills to resurrect one of San Francisco’s
oldest and most storied bars.
reflections on his career so far, from winning cocktail
competitions, to becoming a certified Cognac and rum educator, to
being featured on the cover of the New York Times.
difference between generalists and specialists in the spirits and
cocktail space, and why the best generalists are very often secret
specialists and insatiable learners.
it’s like to launch a juiced-based mixer company - focusing on his
latest project: Fresh Victor.
thoughts on spirits judging: in particular, what we’re excited
about at this year’s ADI annual judging of craft
crazy reality of being able to trace a barrel shortage through the
years simply by listening to your palate
much, much more.