Nov 11, 2021
In this effervescent and
eye-opening conversation with Fever-Tree co-founder and CEO, Tim
Warrillow, some of the topics we discuss include:
- The drinks landscape in 2003 when Tim and his
partner Charles set out to fundamentally change the way we approach
the oft-overlooked and even-more-oft commodified carbonated mixers
- Why ingredient sourcing has played a pivotal
role in Fever Tree’s rise to cocktail stardom, leading Tim to dodge
nail strips and rocket launchers in the search for the world’s
- The symbiotic and dynamic relationship between
premium spirits and premium mixers, and why Fever-Tree looks to the
world’s best distillers as inspiration for new products and flavor
- We also talk about Fever-Tree’s new “Easy
Mixing” book, which contains over 150 cocktails spanning beloved
cocktail categories like the Mule, Highball, Summer Cup, Spritz,
and even low- and no-ABV drinks.
- Along the way, we cover why Fever-Tree only
comes in glass bottles, how the flavor of Mexican limes depend
entirely on the meteor that killed the dinosaurs, what to drink
with philanthropist Bill Gates,
- And much, much more.
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