Jan 10, 2023
In this wide-ranging
conversation with bartender and drinks consultant Jon Schott of
Riffraff Drink Co.,
some of the topics we discuss include:
- The state of the non-alcoholic drinks space,
and why language and placement are tricky and need to be dialed in
for every unique bar or restaurant menu.
- Jon’s personal journey into sobriety, including
a brief detour selling home security systems, and his return to
working behind the bar.
- This also leads us to think about some of the
softer nuances of making drinks of all sorts: how hospitality is an
ingredient, how to make people feel good before anything goes into
their body, and why drinking is ultimately about knowing
- Then, we explore some of Jon’s favorite hacks
for making great non-alcoholic cocktails at home, which he is
currently publishing as a series of videos over on the Riffraff
Drink Co. Instagram page.
- Along the way, we explore how to use guest
feedback like sonar, the use of clarity as a vehicle for surprise
in cocktails, the joys of nose-to-tail mint butchery, and much,
You can find Jon pouring FREE
samples of his creations over at Umbrella Dry Drinks in Alexandria,
VA pretty much every Saturday, and you can reach out or follow
along for his awesome instructional videos over on Instagram
This episode is brought to you
by Near Country
Provisions. If you live in the
Mid-Atlantic and want to enjoy ethically raised (and delicious)
meat from local farmers delivered to your door every month, then
you need Near Country in your life.
Head over to NearCountry.com and
code BARCART when you sign up for your
subscription to receive 2 free pounds of bacon or ground beef in
your first delivery.