Mar 27, 2026
In part two of my exploration of flavor and memory with Dr. Kevin Peterson, some of the topics we discuss include:
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What the Big 5 personality index (also known as OCEAN) might be able to teach us about how guests think about factors like novelty and comfort in the cocktails they enjoy.
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The difference between...
Mar 5, 2026
In this data-driven conversation with Dr. Kevin Peterson, some of the topics we discuss include:
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How winding down Castalia and Sfumato after a decade of service provided the impetus for this new project, and why Kevin has set out to address a very different set of questions than in his last book, Cocktail Theory.