Nov 17, 2025
Eric interviews Toby Maloney (@tobycocktail) about his award-winning book, The Bartender's Manifesto.
Some of the topics covered in this conversation include:
- How Toby thinks about cocktail development, including the importance of inspiration, intention, comfort, and curiosity
- The importance of curated attention in the creative process, allowing you to notice aspects of the world around you that can be used as inspiration and structural components for cocktail building
- A live cocktail development case study, where Toby and Eric riff on a menu prompt and create their very own custom cocktail worthy of inclusion on a seasonal menu.
- Along the way, they explore the Fall-friendly flavors of pisco and tequila, the strange betrayal of curried potatoes, the speculative physics of anti-gravity cocktails, and much, much more.