May 26, 2022
In this audio essay, Eric examines mergers and acquisitions in the spirits world, using several case studies to explore how brands rise, fall, or become acquired.
The case studies are:
May 6, 2022
In this fusion update / mini-esssay episode, Eric covers some new developments at Modern Bar Cart, including:
Apr 1, 2022
This is Part II of an extensive audio essay on the history and mechanics of the Margarita cocktail. In Part I, we examined the origins of sour taste perception and tracked a number of the Margarita's precursors, including grog, the Crusta, and the Daisy.
In this installment, we explore sugar, the Margarita's chief...