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The Modern Bar Cart Podcast

May 26, 2022

In this audio essay, Eric examines mergers and acquisitions in the spirits world, using several case studies to explore how brands rise, fall, or become acquired.

The case studies are:

  • The recent acquisition of Picon Aperitif from Diageo by the Campari Group
  • The sale of Blue Coat Gin to Heaven Hill, as part of...


May 6, 2022

In this fusion update / mini-esssay episode, Eric covers some new developments at Modern Bar Cart, including:

  • A website redesign
  • New calendar and wholesale portal features
  • The return of Embitterment Bitters variety packs
  • A new polling initiative with benefits, and
  • A free, private event taking place in New Orleans at...


Apr 1, 2022

This is Part II of an extensive audio essay on the history and mechanics of the Margarita cocktail. In Part I, we examined the origins of sour taste perception and tracked a number of the Margarita's precursors, including grog, the Crusta, and the Daisy.

In this installment, we explore sugar, the Margarita's chief...