In this episode, we interview Tory Pratt, founder of Pratt Standard Cocktail Co.Some of the things we discuss
include:
How a
childhood spent in and around the catering industry gave Tory the
inspiration to start her own company and taught her to approach
cocktails from a culinary perspective.
What
it means to get back to the true roots of a traditional cocktail
ingredient, and why it sometimes takes 47 test batches until you’re
happy with the end result.
The
intricacies of sourcing ingredients like exotic Kola nuts and
Turkish Pomegranates
How
Tory built her business from a kitchen concept to brand being sold
in 14 States and Partnering with Whole Foods.
Strategies for re-branding a line of existing
products.
Equipment you need and mistakes to avoid when
you’re making syrups in your own home kitchen
And
much, much more.
About the Podcast
A bi-weekly cocktail podcast covering the tools and techniques that make great drinks. If you’re looking to take your cocktail game to the next level, this is the podcast for you.