Oct 13, 2022
In this Midcentury cocktail
retrospective with American Studies professor Cecelia Tichi, author
of Midcentury Cocktails: History,
Lore and Recipes from America's Atomic
of the topics we discuss include:
- The historical backdrop for the society and
culture of the mid-20th century: that is, a nation simultaneously
traumatized by decades of war and economic depression and
invigorated by economic prosperity and technological
- What drinking trends accompanied life in the
big city, as well as those that took hold in the emerging, cookie
cutter suburbs and the more upscale exurbs, where wealthy elites
lived and vacationed.
- What the ballooning size of cocktail glasses
(from 3 to 4 ½ ounces) and certain published entertaining guides
meant for casual gatherings, in particular: how much one would be
expected to take down over the course of an evening.
- We also examine certain bibulous subcultures
like the aforementioned beat generation, commuters with access to
bar cars on their train commute home from work, African Americans
who relied on the famous Green Book when seeking entertainment and
lodging on the road, and many other facets of mid-century
- Along the way, we
cover the allure of an emerging Tiki culture, the surprising
influence of the Playboy Bar Book, whether or not Don Draper and
the cast of Mad Men managed an accurate portrayal of this
drink-soaked era, and much, much more.
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